Browsing Research Articles (Industrial and Systems Engineering) by UP Author "Du Plessis, Liezl"

Browsing Research Articles (Industrial and Systems Engineering) by UP Author "Du Plessis, Liezl"

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  • Towards a holistic customer experience management framework for enterprises 
    Du Plessis, Liezl; De Vries, Marne (Southern African Institute for Industrial Engineering, 2016-11-06)
    We have entered the age of the customer where customer choice is the main differentiator between enterprises. Therefore, enterprises need to shift their focus to customer experience management (CEM). A survey conducted ...