Consumer adoption of an aggregated electronic bill presentment and payment solution in South Africa using the technology acceptance model

Abstract

This study tries to identify the key factors that influence the acceptance of an aggregated electronic bill presentment and payment solution in South Africa. As technology acceptance models are primarily developed and validated in developed countries, a new model had to be respecified to fit the South African context. Two constructs, namely perceived usefulness from the Technology Acceptance Model and a new construct “confidence”, including antecedents, were formulated from our literature review. Using a research instrument of an online survey, we measured the 81 responses received from a judgemental sample of South African internet users. The data was analysed by using linear regression analysis to test the model as well as individual hypotheses. Our respecified model was found to be highly significant providing 31, 2% explanatory power to influence adoption. The confidence construct was only marginally significant and may be an area for future research. The key themes emanating from our research indicates that consumers who value “time savings” and are “self-identified adopters” are likely to be the early adopters of EBPP. Concern for privacy and the perceived advantage to current methods of paying bills online are eminent; however, a majority (96, 3%) of the respondents indicated a willingness to adopt EBPP with 58% indicating regular levels of usage. Copyright