Business optimisation at Simonsig Wine Estate

Abstract

Annual production in South Africa's wine regions positions South Africa amongst the top ten leading wine producing countries in the world. The wine industry was chosen for this project because of the industry’s local significance, its growth determined by globalisation and its remarkable input into the South African economy. Simonsig is one of South Africa’s most reputable wine producers and leading private producers of estate wines. Simonsig maintains the renowned status of pioneering wine excellence through sustainable quality and innovative winemaking. Simonsig produces, bottles, markets and sells wines both locally and internationally. The aim of the project is to improve the wine production and local distribution processes to reduce unit costs resulting in increased profits and market share. Also to expand Simonsig’s marketing brand to increase market competitiveness. Fundamental rethinking and radical redesign was applied on Simonsig’s business processes, and this project delivers a complete and fresh Business Optimisation at Simonsig Wine Estate.