Abstract:
Globally, the popularity of South African teachers is increasing. The recruitment of South African teachers has
become an easy solution to fix a shortage of teachers in many industrialised countries. It is being speculated that the aggressive
recruitment has a negative impact on South Africa as a source country. This theoretical study addresses South African teachers’
motives for migration, marketing strategies of recruitment agencies, the implications for South African teachers due to the
revised migration policies of the United Kingdom, and the impact of teacher migration on the South African education system.
Career dissatisfaction, poor salaries and unemployment were identified as push factors. Higher salaries, international teaching
experience, family or friends overseas, travel opportunities and recruitment agency persuasion were identified as pull factors.
Recruitment agencies are using several methods to recruit teachers such as direct marketing activities on university campuses,
online marketing, newspapers and magazines. Online ‘pitching’ to schools and teachers is discussed. It is predicted that South
African teachers will seek greener pastures (especially the United Arab Emirates) due to the implementation of the recent
United Kingdom Youth Mobility Scheme. South Africa’s education system is being stifled by international recruitment. Huge
loss of teachers to receiving countries has a serious negative impact upon the education system of South Africa.
