This column aims to explore the potential of personal information management (PIM) and reference management. It focuses on combining the use of PIM and reference management software with mind maps to stimulate the creative and innovative use of information collected. Following a brief review of the literature on the topic per se, awareness is raised of appropriate software and the potential of mind maps. The column is written against the background of research from information behaviour, PIM, mind maps, creativity, innovation and the reflective and evidence-focused librarian. There is growing emphasis on more than information literacy skills and the responsible use of information. Creative and innovative use of information is stressed. More intensive use and exploitation of information is necessary to justify the time and effort spent in using PIM and reference management software. Mind maps and collaboration might support creative and innovative use of information, and need to be further exploited. Although software is strong in supporting collaboration, there is very limited built-in support for the combination of features for information and reference management with features for mind maps. Although much has been published on developments in PIM and reference management, there is limited coverage of combining PIM and reference management with the use of mind maps and creativity, reflection and noting evidence.