PURPOSE AND OBJECTIVES: A causal relationship between the independent variable (introduction of innovation) and the dependent variable (Corporate Entrepreneurship orientation) is explored by addressing the question: Do companies in Botswana have a corporate entrepreneurship (CE) orientation that leads them to pursue innovating opportunities? The primary objective is to investigate how CE orientation in companies in Botswana is linked to individual employees’ pursuit of innovation within corporate boundaries. Secondary objectives are to identify the prerequisites and factors of CE orientation, individual employees’ perceptions and the importance of innovation factors in established companies.
PROBLEM INVESTIGATED: To determine whether existing firms in Botswana represent the concept of an entrepreneurial company within the sphere of corporate entrepreneurship by pursuing innovating opportunities. The intention is to identify the knowledge, attitudes and beliefs of individuals as potential corporate entrepreneurs, their ability to be innovative and how such innovation is brought to fruition.
DESIGN AND METHODOLOGY: To obtain quantifiable measures of the link between CE orientation and innovation, a quantitative approach is used: a formalised, cross-sectional research design. The sample consists of 100 individuals at supervisory levels and above in large corporate companies, from eight different provinces in Botswana. A research instrument is used and convenience sampling employed. Factor analysis is performed on the questionnaire to determine its validity and reliability. A Pearson correlation coefficient test is conducted on the three factors identified in factor analysis. The chi-square test and T-test (Mann-Whitney U test) are used to illustrate the statistically significant differences between the different variables and factors.
FINDINGS AND IMPLICATIONS: This paper proves the inextricable link between CE orientation and the pursuit of innovation as a conduit to enhancing entrepreneurial activities in companies in Botswana. The results confirm that companies with an inherently high CE orientation receive a higher benefit from the exploitation of innovation, which improves the rate of innovation flows in the companies.
VALUE OF THE RESEARCH: This paper strives to make a significant contribution to the field of CE orientation in Africa, as no other studies appear to have been done in this particular area in Botswana. Furthermore, this study introduces six CE orientation drivers that companies need if they are to become entrepreneurial. For companies in Botswana to be innovative, it is therefore necessary for CE orientation to become part of the company’s culture.