Browsing Psychology by Author "De Bruin, Lauren Michele"

Browsing Psychology by Author "De Bruin, Lauren Michele"

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  • Cigarette smokers' perceptions of fear-appeal advertising 
    De Bruin, Lauren Michele (University of Pretoria, 2007-04-05)
    The question of whether or not advertising is effective has been a topic of research for decades. More specifically, this research asks the question of advertising effectiveness regarding anti-smoking advertising by the ...