Cassel, Elsa; Jacobs, Bertha Margaretha; Graham, Marien Alet(South African Association of Family Ecology and Consumer Sciences, 2021)
This study explores the effects of the four realms of experience and pleasurable retail experiences on consumers’ intentions to patronise pop-up stores. A survey research design was followed. Data were collected through a ...
Janse van Rensburg, Lizelle; Jacobs, Bertha Margaretha; Graham, Marien Alet(Taylor and Francis, 2023)
This study aimed to explore how male fashion innovators and opinion leaders differ regarding hedonic and utilitarian shopping motivations for clothing. The survey data were collected using an online self-administered ...
