Browsing Research Articles (Graduate School of Technology Management (GSTM)) by Subject "New Product Develoment (NPD) process"
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Browsing Research Articles (Graduate School of Technology Management (GSTM)) by Subject "New Product Develoment (NPD) process"
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(Southern African Institute for Industrial Engineering, 2006-11)Successful high-tech start-up companies are rare. This case study investigates the New Product Development (NPD) process of Zyray Wireless, a very successful startup 3G technology company that originated in South Africa ...
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