Browsing Research Articles (Informatics) by Subject "Service quality"

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Factors explaining user loyalty in a social media-based brand community

Potgieter, Louis M.; Naidoo, Rennie (AOSIS Open Journals, 2017-02-24)

BACKGROUND : Marketers are interested in taking advantage of the capabilities of social mediabased brand communities to develop long-term relationships with their customers. This research investigated the usage of a South ...
Perceived usefulness, service quality and loyalty incentives : effects on electronic service continuance

Naidoo, Rennie; Leonard, A.C. (Awie) (Association for Professional Managers in South Africa, 2007-09)

This paper examines the interrelationships between perceived usefulness, service quality and loyalty incentives on e-service continuance. The Technology Acceptance Model (TAM) was adapted from the information systems (IS) ...

Now showing items 1-2 of 2

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