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A public relations strategy for the promotion of South Africa as a tourist destination in a 'non-user' country
Lubbe, Berendien Anna
(
Unisa Press and Taylor & Francis
,
1997
)
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Author
Lubbe, Berendien Anna (1)
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Communication effect theory (1)
Geography (1)
Image development (1)
Place marketing (1)
Promotion (1)
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South Africa (1)
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1997 (1)
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