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Browsing Research Articles (Tourism Management) by Author "Mclachlan, Philip"

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Airline loyalty of frequent flyers : a survey of members and non-members of loyalty programmes

Lubbe, Berendien Anna; Douglas, Anneli; Mclachlan, Philip (AfricaJournals, 2016)

Airlines employ frequent flyer programmes (FFPs) to enhance their competitiveness and retain loyal and profitable customers. There has been some debate on the continued effectiveness of FFPs and industry and academia have ...

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