Browsing Research Articles (Tourism Management) by Subject "Tourism -- Public relations"

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Applying an open systems public relations model to destination image development

Lubbe, Berendien Anna (Unisa Press and Taylor & Francis, 2004)

Public relations is essentially a communications function concerned with relationships, image and image development and it is from this perspective that the subject is viewed. A literature survey of the use of public ...
A public relations strategy for the promotion of South Africa as a tourist destination in a 'non-user' country

Lubbe, Berendien Anna (Unisa Press and Taylor & Francis, 1997)

The objective of this study was to formulate a public relations strategy for a tourist-generating country which could be described as a 'non-user' of South Africa's tourist product. The aim of this strategy is to provide ...

Now showing items 1-2 of 2

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