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Browsing Research Articles (Tourism Management) by Subject "Airlines"
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Lubbe, Berendien Anna; Douglas, Anneli; Mclachlan, Philip
(AfricaJournals, 2016)
Airlines employ frequent flyer programmes (FFPs) to enhance their competitiveness and retain loyal and profitable customers. There has been some debate on the continued effectiveness of FFPs and industry and academia have ...
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Lubbe, Berendien Anna
(Faculty of Economic and Management Sciences, University of Pretoria, 2000-06)
This article gives an overview of the changes and developments in the travel industry and the way travel intermediaries like travel agents are responding to them. These changes include the deregulation of airlines and the ...
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Lubbe, Berendien Anna; Douglas, Anneli; Wieme, Lesley Liliane Patricia; Fabris-Rotelli, Inger Nicolette
(Pennsylvania State University Press, 2013)
Frequent-flier programs (FFPs) are used by airlines to generate loyalty and attract new customers. Research has shown that these programs signifi - cantly affect travelers’ choice of airlines. In the managed travel environment ...
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Surovitskikh, Svetlana; Lubbe, Berendien Anna
(Elsevier, 2008-03)
The study examines the positioning of four selected Middle Eastern airlines in the South African business and leisure travel environment. The positioning of the airline indicates how passengers rate the airline based on ...