The pressure of globalisation is having a major impact on tourism destinations throughout the world. The implications for destination marketers are profound and the response will require a new strategic focus and approach. ...

While tourism has often been proposed as a mechanism for equitable and sustainable development in developing countries, most destination communities remain relegated to the role of passive “tourees” who are unable to ...

Rural tourism routes have the potential to contribute to poverty alleviation by channelling tourism to poor rural areas. Although tourism is essentially a private sector economic activity, the public sector is a key ...

This article reports on a study that was conducted which aims to understand the optimal usage of e-marketing in sport mega-events with reference to the 2010 FIFA Soccer World CupTM which was held in South Africa. A conceptual ...

Local and regional food holds great potential to contribute to sustainable competitiveness in a destination. An analysis of the literature and promotional material of South African and key international destinations, ...

The tourism environment is becoming increasingly competitive, dynamic and impacted by various global issues. Key factors such as changing consumer preferences, the increasing involvement of host communities, safety and ...