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Surovitskikh, Svetlana
(University of Pretoria, 2008-04-24)
The airline product is a standardized product and positioning in today’s highly competitive and constantly changing environment is one of the most important elements in an airline’s marketing strategy. Airlines are constantly ...
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Surovitskikh, Svetlana
(University of Pretoria, 2012)
International air transport has been one of the most highly regulated and restrictive industries in the world, governed by bilateral air services agreements (BASAs). More recently progressive liberalisation, through the ...