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Browsing Tourism Management by Subject "Destination marketing"
Now showing items 1-5 of 5
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(University of Pretoria, 2009-10-09)The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were ...
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(University of Pretoria, 2014)Film tourism is fast becoming a recognised and lucrative sector within the tourism industry. Film tourism combines knowledge from the tourism industry with that of the film industry in such a manner that it offers an ...
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(Haworth Press, 2003-06)An analysis of the relevant tourism literature and the promotional material of various destinations indicate that the role of food in the marketing of destinations has until recently received very little attention globally ...
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(University of Pretoria, 2007-11-09)In the tourism industry local and regional food holds great potential as a contributor to sustainable competitiveness at a destination. However, from an analysis of the literature and promotional material of South African ...
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(Multilingual Matters & Channel View, 2006)Local and regional food holds great potential to contribute to sustainable competitiveness in a destination. An analysis of the literature and promotional material of South African and key international destinations, ...
Now showing items 1-5 of 5