Browsing Tourism Management by Author "Radikonyana, Paul Shimane"

Browsing Tourism Management by Author "Radikonyana, Paul Shimane"

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  • E - marketing of sports mega-events with specific reference to the 2010 Soccer World Cup 
    Radikonyana, Paul Shimane (University of Pretoria, 2013)
    From an analysis of the literature it is apparent that there has been no concerted effort to date to undertake a coherent and integrated assessment of the application of e-marketing in sport mega-events. A strategic ...
  • A strategic e-marketing framework for sport mega-events 
    Radikonyana, Paul Shimane; Heath, Ernest Thomas; Fairer-Wessels, Felicite A.; Prinsloo, Johannes J; Pelser, Theuns G. (Clute Institute for Academic Research, 2015-03)
    This article reports on a study that was conducted which aims to understand the optimal usage of e-marketing in sport mega-events with reference to the 2010 FIFA Soccer World CupTM which was held in South Africa. A conceptual ...