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The relationship between selected marketing mix elements and overall customer satisfaction in South African banks
Van Jaarsveld, C.
;
Van Heerden, Neels, 1957-
;
Van Heerden, Cornelius Hendrik, 1957-
(
School of Management, Tshwane University of Technology
,
2007
)
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Author
Van Heerden, Cornelius Hendrik, 1957- (1)
Van Heerden, Neels, 1957- (1)
Van Jaarsveld, C. (1)
Subject
Bank marketing -- South Africa (1)
Brand equity (1)
Brand image (1)
Consumer satisfaction -- South Africa (1)
Customer satisfaction (1)
Marketing mix elements (1)
Service delivery (1)
Services branding (1)
Services marketing mix (1)
South African banks (1)
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2007 (1)
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