Browsing Economic and Management Sciences by Subject "Young consumers -- South Africa -- Attitudes"

Browsing Economic and Management Sciences by Subject "Young consumers -- South Africa -- Attitudes"

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  • North, Ernest J.; Poggio, Brenda (Faculty of Economic and Management Sciences, University of Pretoria, 2001-06)
    Although marketers in South Africa are beginning to realise that the youth market is a segment that cannot be ignored, only a limited number of studies have thus far been conducted to examine the consumer behaviour of ...