Browsing Economic and Management Sciences by Subject "Paid versus unpaid"

Browsing Economic and Management Sciences by Subject "Paid versus unpaid"

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  • Van der Waldt, De la Rey; Schleritzko, N.E.A.; Van Zyl, K. (Academic Journals, 2007-10)
    Advertising and marketing managers spend a great deal of money to have celebrities endorse their product. Some view it to be an effective form of advertising as evidenced by the number of celebrityendorsed advertisements ...