- UPSpace Home
- →
- Economic and Management Sciences
- →
- Browsing Economic and Management Sciences by Author
JavaScript is disabled for your browser. Some features of this site may not work without it.
Browsing Economic and Management Sciences by Author "Ehlers, Lene"
Now showing items 1-6 of 6
-
Jordaan, Yolanda; Ehlers, Lene; Grove, J.M. (Southern African Communication Association, 2011-07)Generation Y consumers have become an important consumer group and, as a result, their perceptions of media credibility has become an important issue for many organisations and media planners. This study explores the ...
-
Roux, Therese; Van der Waldt, De la Rey; Ehlers, Lene (Routledge, 2013-09-20)Out-of-home (OOH) advertising media have expanded worldwide and the shape and format of these media globally, as well as in South Africa, have changed considerably. Until recently, the OOH advertising media landscape ...
-
Donoghue, Sune; De Klerk, Helena Maria; Ehlers, Lene (South African Association of Family Ecology and Consumer Sciences, 2008)The purpose of this study was to explore and describe consumers’ perception of the performance failure of selected major electrical household appliances. The expectancy disconfirmation paradigm (Bearden & Teel, 1983) served ...
-
Ehlers, Lene (University of Pretoria, 2006-09-05)Please read the abstract in the section 00front of this document
-
Van Tonder, Estelle; Ehlers, Lene (Creative Commons license, 2011)This study investigates various threats to the survival of independent financial advisers in their organisational life cycle. Telephone interviews were conducted to gain more insight into the demographic data of the ...
-
Jordaan, Yolanda; Ehlers, Lene (South African Association of Family Ecology and Consumer Sciences, 2009)Jong volwassenes (18 tot 24 jaar) het belangrike verbruikers in eie reg geword en gevolglik het hulle mediapersepsies en -verbruik belangrike vraagstukke vir bemarkers geword. Die houding en persepsies van jong volwasse ...
Now showing items 1-6 of 6