Browsing Economic and Management Sciences by Subject "E-Marketing"

Browsing Economic and Management Sciences by Subject "E-Marketing"

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  • A strategic e-marketing framework for sport mega-events 
    Radikonyana, Paul Shimane; Heath, Ernest Thomas; Fairer-Wessels, Felicite A.; Prinsloo, Johannes J; Pelser, Theuns G. (Clute Institute for Academic Research, 2015-03)
    This article reports on a study that was conducted which aims to understand the optimal usage of e-marketing in sport mega-events with reference to the 2010 FIFA Soccer World CupTM which was held in South Africa. A conceptual ...