Browsing Economic and Management Sciences by Subject "Customer relations -- Management"

Browsing Economic and Management Sciences by Subject "Customer relations -- Management"

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  • Customer management : fad or substance? 
    Kotze, Theuns G.; Prinsloo, Melani; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2003-12)
    Customer management, customer relationship management (CRM) and relationship marketing are currently receiving substantial attention in academia and industry. It may well be asked whether these concepts should be regarded ...
  • Customer relationship management in government : the case of the Government Employees Pension Fund of South Africa 
    Brynard, P.A. (Petrus); Fisher, H. (South African Association for Public Administration and Management, 2004-11)
    The concept of customer relationship management is premised on fostering lasting relationships in order to provide improved services to customers. Electronic service delivery has become a way of life to many whilst others ...