Browsing Economic and Management Sciences by Subject "Customer management"

Browsing Economic and Management Sciences by Subject "Customer management"

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  • Customer management : fad or substance? 
    Kotze, Theuns G.; Prinsloo, Melani; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2003-12)
    Customer management, customer relationship management (CRM) and relationship marketing are currently receiving substantial attention in academia and industry. It may well be asked whether these concepts should be regarded ...