Browsing Economic and Management Sciences by UP Author "Anderson, O."

Browsing Economic and Management Sciences by UP Author "Anderson, O."

Sort by: Order: Results:

  • Technophobia : gender differences in the adoption of high-technology consumer products 
    Kotze, Theuns G.; Anderson, O.; Summerfield, K. (Association for Professional Managers in South Africa, 2016)
    The advent of technology has improved consumers’ daily lives; but it has also affected some consumers, by engendering fear of complex technological products. Feelings of anxiety and fear lead to the avoidance of technology; ...