Women have been portrayed in advertising in stereotypical roles for years. Typical stereotypes include the nurturing mother or the alluring seductress. Since the social climate and the roles of females have evolved through ...

Many factors can influence service quality, however the main determinant of customers’ perceptions of service quality is often their interaction with service staff (Zeithaml & Bitner, 2009:351), resulting in the importance ...

Many South African consumers struggle to make ends meet and consequently spend beyond their means. Although consumers try to cut down on their spending in an already challenging economic environment, higher levels of ...

In this thesis, Running events in a crisis context: a sport consumer marketing perspective, the candidate investigated emotional and behavioural aspects of sport event participation, specifically running events, prior to ...