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Browsing Economic and Management Sciences by Subject "Stereotypes"
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(College of Economic and Management Sciences, University of South Africa, 2011)Much research has been conducted on the portrayals of men and women in advertising. Advertisers are often criticised for portraying stereotypical gender roles, and particularly for depicting women as dependant (such as ...
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(Routledge, 2014-06)Research on gender portrayals in advertising are prolific and mostly focus on stereotypical roles. However, there is no previous research report analysing portrayals that fall into the “other” category of female roles. ...
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