Browsing Economic and Management Sciences by Subject "Group membership"

Browsing Economic and Management Sciences by Subject "Group membership"

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  • Factors that predict attitudinal grouping towards SMS advertising 
    Humbani, Michael; Jordaan, Yolanda (International Journal of Interactive Mobile Technologies, 2018)
    This study focuses on factors that predict consumer attitudes towards short message service (SMS) advertising. The purpose of the study is to build a predictive framework that can be employed to identify which factors ...
  • The forces involved in being a member of a small group 
    Cooper, Jean Henry (University of Pretoria, 2012-09-21)
    There is a general lack of in-depth research into what it means (and takes) to be a member of a small group. Firstly, research is often focused on leadership rather than on membership and, secondly, empirical research tends ...