Browsing Economic and Management Sciences by Subject "Consumers -- South Africa"

Browsing Economic and Management Sciences by Subject "Consumers -- South Africa"

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  • Jordaan, Yolanda (College of Economic and Management Sciences, University of South Africa, 2007-08)
    Consumer privacy is becoming an issue of increasing managerial importance as consumers become concerned about marketers’ intrusions on their privacy and insist on the protection of the confidentiality of their personal ...