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Browsing Economic and Management Sciences by Subject "Attitudinal loyalty"

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A multidimensional approach to the outcomes of perceived value in business relationships

Zietsman, Mariette Louise; Mostert, P.G. (Pierre); Svensson, Göran (Emerald, 2020-08)

PURPOSE : This study aims to explore the relationships, direct and indirect, between business customers’ perceived value, satisfaction and loyalty. DESIGN/METHODOLOGY/APPRAOCH : The study was set in the business banking ...
Precursors and outcomes of perceived value in B2B banking services: a nomological framework

Zietsman, Mariëtte Louise; Mostert, P.G. (Pierre); Svensson, Goran (Routledge, 2023)

This paper aims to test a nomological network of the precursors (perceived price, price fairness, and service quality) and the multi-dimensional outcomes (economic satisfaction and non-economic satisfaction; behavioral and ...

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