Lubbe, Berendien Anna; Douglas, Anneli; Wieme, Lesley Liliane Patricia; Fabris-Rotelli, Inger Nicolette(Pennsylvania State University Press, 2013)
Frequent-flier programs (FFPs) are used by airlines to generate loyalty and attract new customers. Research has shown that these programs signifi - cantly affect travelers’ choice of airlines. In the managed travel environment ...
Wieme, Lesley Liliane Patricia(University of Pretoria, 2010)
In many organisations, air travel is an essential part of conducting business in order to meet company objectives and goals. The selection of a preferred airline is a complex undertaking. Corporations may obtain discounts ...
