This study determines the role of public relations as a marketing communication function in University X's integrated marketing communication approach. The research topic was selected for numerous reasons. Firstly, dramatic ...
Niemann, Ilse; Grobler, Anske F.(Southern African Communication Association, 2001-07)
The M-Net Face of Africa competition was conceived as a platform for African models to showcase their talent to the international fashion world, and to present a positive image of contemporary Africa. Other goals of this ...
Change on various levels in globalised markets necessitates organisations to adopt a stakeholder-based approach to communication management and marketing management. In order to meet the needs of these stakeholders, ...
