Mudanganyi, Marvelous; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe; Ndoro, T.T. (Tinashe)(Adonis and Abbey Publishers, 2020-09)
Research on small and medium enterprises (SMEs) have led to interest in understanding brand distinctiveness, customers and competition among SMEs. This paper therefore examined the impact of brand orientation as a predictor ...
