ORIENTATION : In the contemporary business environment, employee mental health is neglected, especially in mental health research and practice in African Small and Medium-sized Enterprises (SMEs). This occurs even though ...
The purpose of this article is to explore apparel store choice behaviour of female Generation Y student shoppers and analyse factors that influence their choice of apparel store. Generation Y female consumers have been ...
This study sought to determine the influence of store reputation, social influence, store atmospherics and store convenience on store patronage and apparel purchase decision on store attachment among the Generation Y female ...
