Abstract:
This paper discusses the development and execution of an entrepreneurship exhibition project held
in South Africa, in which 1 500 undergraduate first-year students took part. The current teaching
practices in the course, resulting from project-based learning practices, have been developed out
of an extensive review of entrepreneurship education literature and frameworks. The results of the
assessment, conducted to measure student satisfaction with and opinions of the course, are included
along with a summary of the experience gained while taking part in the project. In addition to the
assessment, the results of the students’ perceptions of entrepreneurial skills gained after the project
are presented. Factor analysis took place and several statistical tests were performed to provide
significant findings. This paper aims to share implementation – and assessment – of such a project as
an opportunity for entrepreneurship educators to learn from others’ experiences, and to contribute to
the entrepreneurship education literature.
