Cash flow risk ratio : an aid to marketing decisions

Show simple item record Geyser, Mariette 2010-08-30T07:08:00Z 2010-08-30T07:08:00Z 1999-03
dc.description.abstract In the past, the fully regulated marketing environment allowed producers to neglect or ignore the marketing side of their business. Now, with an open marketing system and increased volatility in the commodity markets, producers will have the right and the responsibility to determine their own financial security. One of the most difficult questions for producers to answer, is how much of his/her crop must be pre-harvest marketed. Knowing his/her production costs (both variable and fixed) and range of acceptable production, price, and financial risks are the key to determining higher price objective. Producers can determine their degree of marketing flexibility by using the cash flow risk ratio. This ratio predicts what percentage of the projected crop must be marketed at the expected season average price to meet cash obligations. In this uncertain and risky future, failing to plan may be the same as planning to fail. en
dc.identifier.citation Geyser, M 1999, 'Cash flow risk ratio: an aid to marketing decisions', Agrekon, vol. 39, no. 1, pp. 36-45. [] en
dc.identifier.issn 0303-1853
dc.language.iso en en_US
dc.publisher Agricultural Economics Association of South Africa en_US
dc.rights Agricultural Economics Association of South Africa en_US
dc.subject Commodity markets en
dc.subject Open marketing systems en
dc.subject Pre-harvest marketing en
dc.subject Production costs en
dc.subject.lcsh Cash flow -- Risk assessment en
dc.subject.lcsh Cash management en
dc.subject.lcsh Marketing -- Management en
dc.subject.lcsh Risk management en
dc.subject.lcsh Trade regulation en
dc.subject.lcsh Marketing -- Decision making en
dc.title Cash flow risk ratio : an aid to marketing decisions en
dc.type Article en

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