During 1995 a small group of psychologists initiated a writing project which has culminated in the
publication of a textbook for South African students. This paper describes the conditions and
factors which motivated the project and contributed to its success. The data for this paper comprises
themes which emerged from the transcripts of interviews conducted with members of the editorial
collective and several contributors to the textbook. The objective in doing this is to stimulate
similiar initiatives in other contexts.