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Browsing Taxation by Subject "Elaborative Likelihood Model (ELM)"

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Routes of persuasion utilised in the advertising appeals of the South African Revenue Service among taxpayers in Gauteng, South Africa

Oberholzer, Ruanda; De Kock, D.; Walker, K.M. (College of Economic and Management Sciences, University of South Africa, 2008)

Persuasion has been defined as human communication that is designed to influence others by modifying beliefs, values or attitudes. In today’s turbulent and dynamic world, persuasion is a key contributor to everyday life. ...

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