UPSpace Home
→
Economic and Management Sciences
→
Taxation
→
Browsing Taxation by Subject

Browsing Taxation by Subject "Advertising -- South Africa"

Now showing items 1-1 of 1

Routes of persuasion utilised in the advertising appeals of the South African Revenue Service among taxpayers in Gauteng, South Africa

Oberholzer, Ruanda; De Kock, D.; Walker, K.M. (College of Economic and Management Sciences, University of South Africa, 2008)

Persuasion has been defined as human communication that is designed to influence others by modifying beliefs, values or attitudes. In today’s turbulent and dynamic world, persuasion is a key contributor to everyday life. ...

Now showing items 1-1 of 1

Search UPSpace

Browse

All of UPSpace
This Community
- Issue Date
- Authors
- Titles
- Subjects
- Supervisor
- UP Author
- UP Postgraduate
- Type

My Account

UPSpace Workspace