The paper discusses the fact thai our market consists of different user groups and the importance of finding out what their needs are. How and where to advertise your library and relating it all to the marketing experience at
the Veterinary Science Library of the University of Pretoria.
Article was scanned with HP Scanjet 5590, 24-bit true colour, 300 dpi, saved in TIFF-format.
Adobe Acrobat v.9 was used for the merging and conversion to the final presentation PDF-format.