Design thinking - crossing disciplinary borders

Show simple item record Viljoen, N.M. (Nadia) Van Zyl, Ria 2010-04-06T07:06:31Z 2010-04-06T07:06:31Z 2009
dc.description.abstract Design is known to be an interdisciplinary field, and design activities and outcomes are developed in conjunction with (as well as used in) many other disciplines, including management, marketing and entertainment. Moving the concept of design beyond the design discipline itself creates exciting new challenges and opportunities, not only for the various other disciplines involved, but also for design education. The idea for this paper was incubated in a post-graduate classroom environment during an interdisciplinary design elective. Within the current academic environment, it is not strange to have students from diverse disciplines such as management, theology, engineering and publishing studying the same subject matter (and sitting in the same class). This paper therefore finds it fitting to explore conceptually the potential of design thinking in the (seemingly) unrelated discipline of Operations Research/Management Science (OR/MS). The discipline of OR/MS is first introduced and this is followed by a brief outline of some of the current problems in this well-established discipline. This section highlights these problems as being, amongst others, the increasingly complex management environment that OR/MS has to operate in; as well as the dichotomy between theory and practice in the discipline. This is followed by a description of the characteristics of design thinking, and then by a conceptual exploration of design thinking as a solution to some of the problems that have been identified in OR/MS. The paper concludes with a discussion of the implication for design education. en
dc.identifier.citation Viljoen, NM & Van Zyl HM 2009, 'Design thinking - crossing disciplinary borders', Image & Text, vol. 15, pp. 66-78. en
dc.identifier.issn 1020-1497
dc.language.iso en en
dc.publisher Department of Visual Arts, University of Pretoria en
dc.rights Department of Visual Arts, University of Pretoria en
dc.subject Design education en
dc.subject Design thinking en
dc.subject.lcsh Design -- Technique en
dc.subject.lcsh Design -- Study and teaching (Higher) en
dc.subject.lcsh Interdisciplinary approach in education en
dc.subject.lcsh Art and design en
dc.title Design thinking - crossing disciplinary borders en
dc.type Article en

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