Browsing HTS Volume 59, Number 2 (2003) by Subject "Corporate image"

Browsing HTS Volume 59, Number 2 (2003) by Subject "Corporate image"

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  • Buitendag, Johan (Faculty of Theology, University of Pretoria, 2003)
    This article investigates the rather unknown theme of “corporate identity and corporate image” as applied to the church. Starting from the premise that corporate identity enables us to communicate change, direction and a ...