Abstract:
This article employs a wordplay on "oortuiging" - persuasion and integrity - to analyse certain aspects of homiletics. Examples of the use of research into persuasive communication and the benefits of these perspectives for effective preaching are given. Of greater importance,
though, is the integrity of the preacher, which has three dimensions: that ministers should themselves be convinced of the theology of the text from which they preach, that the concrete contexts of the hearers of the message should be addressed competently, and that exegetical methodology and homiletical pronouncements should correspond.
