Research into wildlife rhetoric in sub-Saharan Africa has led to the supposition that wildlife representation
in contemporary visual culture resides in media representation and wildlife tourist industries
rather than in the fine arts. Tourist industries contribute, to a large extent, to what constitutes the notion
of wilderness and wild animals. This paper argues that cinematic and photographic technologies
and colonial views on animals are sometimes organically conjoined in a complex network binding
together and governing the way these discourses mutually affect each other. Contemporary discourse
in animal studies challenges reductionism and anthropological views held on animals: central to the
ethical debate surrounding animals and animal representation is the acknowledgement of a choice to
be made between either dominion or stewardship of the animal.
RETORIEK INSAKE WILD: KOLONIALISME, KOMMODIFIKASIE OF INTERSPECIES KOLLABORASIE? Navorsing insake die retoriek betreffende wilde diere in Afrika besuide die Sahara, toon dat die representasie
van wilde diere binne die visuele kultuur te vinde is in media-uitbeelding, asook in die natuurlewe
toeriste-bedryf eerder as in die skone kunste. Die toeriste-bedryf dra tot 'n groot mate by tot die
die idee van wildernis en wilde diere. Hierdie referaat stel dit dat film en fotografie tegnologie tesame
met kolonialisme tot groot mate die diskoerse in verband met wildernis en wilde diere reguleer. Kontemporere
sieninge in die veld van dierestudies bevraagteken reduksionere en antropologiese sieninge
oor die dier, instede word die keuses voorgestel tussen dominasie en oorsig.
