Browsing Research Articles (Graduate School of Technology Management (GSTM)) by Subject "Services culture"
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Browsing Research Articles (Graduate School of Technology Management (GSTM)) by Subject "Services culture"
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(Journal of Contemporary Management, 2010)The concept “servitization” has its genesis in a paper by Vandermerwe and Rada (1983:315). It is suggested that it is a concept that has increasing relevance with the emergence of the global services economy (Weeks 2008:40; ...
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