An ever-increasing number of companies have bought into the Africa investment proposition, and are now focusing on how to effectively execute a growth strategy in what remains an inherently complex environment to do business. ...

This paper seeks to provide further insight as to why local Ghanaian firms may not be pursuing regional growth as a strategy, as publicly available data would suggest. The study uses Resource Based Theory and Institutional ...

African markets are complex environments for foreign multinationals. The continent, which has recently attracted significant attention for its rich potential and growth prospects, presents a multitude of challenges for the ...

Tata has been successfully trading in Africa for over 35 years in diverse industries and countries. This case study focuses specifically on Tata Africa’s strategies and operational innovations.In African countries, ...