Browsing by Supervisor "Sussman, Wayne"

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Building premium commodity brands : an exploratory study of New World fine wine

Bezou, Christel (University of Pretoria, 2015)

The research explored how the four marketing!mix!elements!namely!product,!price,!promotion!and! place,!can!be!used!to!position!premium!commodity!brands!in!such!a!way!that!it!stimulates!regional! competitiveness!and!bus ...
Emerging markets multinational enterprises : internationalisation of South African chemical companies into the rest of Africa

Luxomo, Nomvula (University of Pretoria, 2014)

The internationalisation of multinationals from emerging markets has increased remarkably over the last two decades which has caused a fundamental shift in the global economy whereby more focus is now being directed to the ...
What should new business plan for? An inquiry into South African craft beer

Bruns, Trevor B. (University of Pretoria, 2015)

Pre-start-up planning s value has been disputed by researchers in the recent past. The need for this research originates from the requirement, proposed by most of the conflicting research, to better understand the content ...

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