Browsing by Subject "Low-income markets"

Now showing items 1-4 of 4

Adaptation of the m-commerce value proposition for low-income markets

Mahomed, Mohamed Zanulabedeen (University of Pretoria, 2012-07-06)

This research project investigates the requirements or factors that will influence mcommerce adoption in low-income markets. The framework incorporated awareness, availability, convenience, affordability and acceptability ...
Competing in low-income markets using dynamic and adaptive market sensing capabilities

Bailey, Cameron J (University of Pretoria, 2014-06-07)

Firms targeting high-income consumers are finding their markets becoming increasingly saturated and this has caused a shift in focus to the extensive base of low-income consumers. The opportunity and wealth that is present ...
The organisational requirements for exploring low-income markets

Pillay, Ashika (University of Pretoria, 2012)

There are commercial imperatives for companies to consider low-income markets for expansion. This research study investigated how firms, who traditionally focused on the upper- and middle-income markets, were adapting to ...
The use of mobile phone advertising as an effective medium to reach the South African urban bottom of the pyramid

Mesquita, Victor (University of Pretoria, 2012-09-27)

This research study investigates the requirements or factors that will influence the acceptance and impact of mobile phone advertising to the urban Bottom of Pyramid (BoP). The framework incorporated awareness, availability, ...

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