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Browsing by Supervisor "Kartte, Dunja"
Now showing items 1-6 of 6
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(University of Pretoria, 2010)Return on marketing investment has received attention for a long period of time. On the other hand, customers and the value that they bring to a company have enjoyed increased attention lately. Concepts like customer ...
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(University of Pretoria, 2017)Technological advancements, the rise of the internet and development of Web 2.0 has enabled the interconnectivity of consumers to increase. As a result consumer behavior has changed and organisations needed to understand ...
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(University of Pretoria, 2010)Trade shows are an important part of the marketing mix, however there is considerable doubt to their contribution to the financial results in an organisation. A significant amount of firm’s’ marketing budgets are spent on ...
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(University of Pretoria, 2014-06-18)This research focuses on the use of marketing data as a tool with which to evaluate potential in emerging markets. The literature reviewed gave valuable insight into existing approaches to evaluation of market potential, ...
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(University of Pretoria, 2017)The growth of the smartphone market and the development of mobile applications for these devices has given created what literature has labelled an Application (App) economy or Application market. The sales income derived ...
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(University of Pretoria, 2017)Retail business models on a global scale are undergoing seismic shifts. The advancement brought about by technologies are blurring the boundaries between physical and virtual stores. In the context of South Africa, this ...
Now showing items 1-6 of 6